strategy | brand | growth | operations
Hi! I’m Amanda Seaman,
a marketing builder.
I turn complex ideas into clear stories, smart strategies, and marketing that actually gets built. From the big-picture thinking to the tiny details that make it work, I like being part of the entire marketing process – driving ideas, building the systems, and helping to execute it all with a collaborative, creative, and solution-oriented approach.
PROBLEMS I CAN SOLVE
AREAS OF EXPERTISE
Brand & Positioning
I find the story at the heart of a brand and turn it into clear positioning, messaging, and experiences that people actually remember.
Integrated Strategy
I connect audiences, channels, campaigns, and business priorities into practical marketing strategies built to produce measurable results.
Content & Storytelling
I turn complex ideas into useful, compelling content, from thought leadership and campaigns to customer stories, executive communications, and sales materials.
Digital Experience & Web
I build digital experiences around what people actually need, bringing together strategy, UX, content, SEO, conversion, and ongoing optimization.
Systems & MarTech
I build the systems behind good marketing, using CRM, automation, processes, reporting, and technology to make teams smarter and work more scalable.
Product & Go-to-Market
I translate products and capabilities into buyer-focused stories, then build the launches, campaigns, enablement, and programs that bring them to market.
Growth & Demand
I develop multi-channel programs that create awareness, generate demand, support sales, and turn marketing activity into meaningful business growth.
Analytics & Optimization
I use data to understand what’s working, uncover what isn’t, and turn marketing performance into clearer decisions about what to do next.
Strategy & Execution
I turn big, sometimes messy priorities into clear plans – aligning people, projects, budgets, vendors, and timelines to get important work across the finish line.
THE WORK BEHIND THE WORK
PROFESSIONAL EXPERIENCE
Head of Marketing
Noahface (2022 – Present)
REMOTE
Built NoahFace’s marketing function from the ground up, shaping the brand, demand generation, digital presence, partnerships, and go-to-market strategy as the company scaled from an early-stage startup into a global workforce technology company.
Head of Growth & Campus Success
Raftr (2018 – 2021)
REMOTE
Led growth, product marketing, and customer success for a higher-ed technology startup, building programs and experiences that helped universities launch, adopt, and grow their campus communities.
Associate Director of Web Communications
Drury University (2007-2017)
SPRINGFIELD, MO
Led Drury’s digital communications team and helped transform the university’s web presence, overseeing website strategy, UX, content, SEO, social media, digital storytelling, and audience engagement.
Head of Marketing
Traxero (2021-2022)
REMOTE
Led North American marketing through a period of acquisition and change, bringing multiple brands together while strengthening demand generation, digital marketing, customer engagement, and marketing operations.
Chief Operating Officer / Marketing Director
Westward Alliance (2017-2018)
SPRINGFIELD, MO
Wore two very large hats, leading operations while building brands, campaigns, marketing strategies, and repeatable processes across a portfolio of eight hospitality, retail, outdoor, and construction businesses.
IN THEIR WORDS
‘AN UNUSUAL MARKETING TALENT’
FORMER SUPERVISOR
Sue Decker
CEO / Raftr
“Mandy is an amazing and unusual marketing talent. Usually marketing professionals are strong at either the big picture strategy-level initiatives, or the more detailed campaign management todrive scrappy strategies. Mandy does it all; from soup to nuts she is exceptional at both the strategy and the implementation details. She is a first-class communicator, works well with all kinds of teams, and can drive a project from start to finish. She has the perfect blend of creative and analytical skills.”